__BUILDING SUCCESSFUL BOARDS

__SECTION CONTENTS

 

Top 5 Reasons why businesses have Advisory Boards:

1. To increase the value of the business for the shareholders.
2. To insure that the business survives.
3. To respectfully challenge and advise management about finances, systems and structures.
4. To create and encourage accountability and professionalism in the management team.
5. To bring outside contacts, information and knowledge that will help the business.

Top 5 Reasons Advisory Boards fail to deliver value:

1. Lack of good and timely operating and strategic information.
2. Lack of family and/or owners alignment and contribution.
3. Too many insiders on the Board.
4. For private boards, inability of the CEO to take in and implement Board recommendations.
5. Lack of strategic focus and inability to anticipate the future.

TheBoardWorks' capabilities:

1. Creating high performance Boards of Advisors for small to medium sized companies.
2. Conducting Board "tune ups" to refocus and energize the Public and Advisory Board process for existing Boards.
3. Guiding the Advisory Board meeting process to efficiently deliver the outcomes that the owners want.
4. Serving on Boards where our skills and experience match the needs of the company.

TheBoardWorks' Process

The BoardWorks™ on line survey process and analysis is an important tool for increasing the Board's performance. The process examines nine critical areas for both Public and Private Boards. It evaluates the Board's current performance and points to the changes that will lead to higher performance.

Advisory Board Performance Review Sections

1. Understanding what the owners want
2. Quality and availability of strategic information
3. Quality and availability of operational and financial information
4. Effectiveness of the Board meeting process
5. Communications
6. Expected outcomes of the Board process
7. Board composition
8. Effectiveness of Board members
9. Effectiveness of the CEO

Public Board Performance Review Sections:

1. Quality and availability of strategic information
2. Quality and availability of operational and financial information
3. Effectiveness of the Board meeting process
4. Communications
5. Expected outcomes of the Board process
6. Board composition
7. Effectiveness of Board members
8. Effectiveness of the CEO
9. Fiduciary and legal responsibilities

Board Performance Profile

The process prompts the Board members to rank the importance of Key Performance Factors (KPF) within each area and rate the Board's performance on these factors. TheBoardWorks' analysis then creates the Board Performance Profile and points to factors where improvement will have the greatest impact.

Board Alignment Indices

A second tier analysis leads to the Board Alignment Indices (BAI). Here the Board members see their level of agreement or disagreement on each section and on each KPF. The Alignment Indices' point the members to places where their differences must be resolved in order to have a high performing Board.

Best Practices Report

Using TheBoardWorks' data base of surveys done for similar companies, TheBoardWorks matches each Board's Performance Profile to the profile of other similar companies. This helps the Board know where significant improvements are possible and how they are performing compared to other Boards.

Board Tune-Up Session

At this meeting, the Board is presented with the results of the survey and its interpretation. The analysis and the graphical presentation open discussion and self examination. Priorities and action plans are set to increase the value that the Board adds to the company's process and the shareholder value.
Board Progress Review

The Board Progress Review is performed annually to determine the Board's progress since its last Tune Up on the Key Performance Factors that drive the value of the process and the company. New performance enhancement goals are set for the coming year.

A Test Drive of TheBoardWorks™

Want to try a small test to see how the on-line Tune-Up Assessment works? Click Here to Take a Test Drive You will see how the on-line process works and receive a confidential mini-report via email with no cost or obligation to you.

CEO self assessment before creating an Advisory Board

Here are five questions you should consider before creating your Advisory Board:

Why do I want a Board?

As the leader of the company, in what areas do you want top level advice and what could a Board do that will help you build value? When you look at the skills and experience of your team and your own strengths what do you need more of to create the future you want in your company? Perhaps you need advice from business people who have managed companies larger than yours or who know the markets that you plan to enter or who may help you position the company for sale or who can help manage family business issues.

Write down your 5 top reasons for having a Board.

What outcomes do I want from the Board process?

What do you want to happen? Jot down the outcomes you want for yourself and your company three years out. Is it a sale at $X? Do you want to pass the business along to the next generation? Do you want to create financial security while doubling the size of the business? When you decide what you want, then think about what would an ideal Board look like and what would they bring to you to help you get what you want.

Who do I want on the Board?

If you know what you want and have a plan for getting there, then your Board members should bring the skills, experience and styles that will match your needs and the drivers of the value building strategies. They should bring their competencies to you in a way that you can respect and accept. If you plan to sell in 3 years, you may want advisors who have built the value of their business and sold them. If you are a sales driven company, you may want CEOs who have those skills and experience to help you.

It is important to set a list of criteria for each Board position and compare candidates against those criteria.

What am I willing to do to make this Advisory Board process successful?

Are you willing to play the game of being accountable to these advisors even though they know you know that they cannot fire you (the CEO)? If you answer "yes," then you can take the meetings seriously, prepare well for them, perform on the commitments you make at the Board meetings and allocate resources to take advantage of the opportunities that the Board process uncovers.

How do I set expectations with the Board members?

Setting the proper expectations for a new Board is one of the keys to its performance. If everyone has the same set of performance expectations, then the chances are high that the Board outcomes will exceed expectations.

TheBoardWorksLaunch™ program opens the discussion about the member expectations before and during the first meeting.

In Stage 1, the owners come to agreement on why they are forming a Board and what outcomes they want.
In Stage 2, Board members and the owners discuss their expectations of each other and the Board process and agree on their expectations around the Key Performance Factors.
The Board can then focus on delivering high performance against the most impactful KPFs.

Creating a High Performance, Board of Advisors CD by Bill Hawfield

Here is a collection of lessons learned from experience on over 20 Boards combined with research on published Best Practices about Boards. Learn how to create a Board of Advisors and manage the Board process so that you and your company achieve the results that you want. Single copy: $19.95, plus shipping. Order 5 or more copies at $14.95 each with free shipping.

Click Here to Order

TheBoardWorks Learning E-letter

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